Four pieces. In this order. For a reason.
This is not a menu. You do not pick two. Each piece props up the next, and skipping one is how shops end up spending money on ads that go nowhere.
Ads last, always
Get found for free first. Then give people somewhere worth landing. Then make sure nothing that comes in goes cold. Only then is it sensible to pay Meta to send you more.
Almost every shop that has been burned by an agency got sold step four with none of the first three underneath it.
Google Business Profile
The map pack is where the highest-intent local traffic in this trade goes, and it is free to compete for. Categories, services, photos, posts and a review process that actually gets used. This is the foundation and it goes first.
How it is done 02
A website that books jobs
Fast, mobile-first, a page per service, and every question your customers ring to ask answered before they ask it. Built free so you can judge the work rather than the pitch.
How it is done 03
CRM and automations
Every lead in one inbox on your phone, an instant auto-reply, missed-call text-back, and follow-up that runs on day two, five and twelve without you remembering. The least exciting piece and the one that saves the most money.
How it is done 04
Meta ads
Facebook and Instagram at $50 a day, new creative every week, losers killed fast and winners scaled. Your ad account, your card, no percentage of spend taken.
How it is doneThree ways to solve this
Hiring me is one of them, and it is genuinely not the right answer for every shop.
| Do it yourself | A general agency | Dom Digital | |
|---|---|---|---|
| Cost | Your evenings, plus ad spend | Often $1,500–$5,000/mo | $2,000/mo + $50/day ads |
| Knows the trade | You do, completely | Usually not at all | Owns a tint shop |
| Speed | Slow, it competes with the bay | Varies wildly | Live in about three weeks |
| Instructions | Free in the playbook | Rarely shared | Free in the playbook |
| Works with competitors | N/A | Frequently | Never. One shop per town |
| Best if | You have time and patience | You want a big brand name | You want it done by someone who has done it |